The Trade Marketing Platform

Make sure your brand wins the point of purchase.

90% of alc-bev purchases happen in store. The problem isn't whether POS matters. It's that the way it gets done is fragmented. Design in one place, production in another, ordering in spreadsheets, deployment through the trade, and almost no line of sight into what actually worked.

The money is being spent. The system to get more from it hasn't existed. Until now. brandhub changes point of sale. brandhub brings data to point of sale.

~67%

of POS reaches the field on average

The rest is trapped upside: untracked, unmeasured, and recoverable.

Manage it

The platform

Plan, design, order, route, and measure every program from one control tower.

Make it

Design & production

35 years designing, engineering, and manufacturing best-in-class POS.

Connect it

Technology

The entire value chain connected, automated, and made traceable.

Make it smart

AI & analytics

Category-wide data turned into specific decisions with clear dollar impact.

What we do

We make the POS and the platform to optimize it.

Select has designed, engineered, and manufactured best-in-class point of sale for alc-bev brands for 35 years. brandhub is the trade marketing platform that reduces waste, lowers cost, saves time, and drives better decisions.

Select · Production

We build it

In house design, engineering, and manufacturing teams create best-in-class alc-bev POS. Because we own production, we can embed tracking while the asset is being made, for dollars per unit, not a separate program.

brandhub · Platform

We manage it

The trade marketing control tower: plan, design, order, route through the trade, and crucially, see what's happening in the field down to the store, daily. Execution and outcome in one connected, auditable system.

Make it

Design & production

35 years of best-in-class POS.

Manage it

The platform

Plan, order, route & measure.

brandhub Select

Connect it

Technology

Connected, automated, traceable.

Make it smart

AI & analytics

Category data into clear decisions.

The brandhub platform

Ordering it should be the easy part.

Control tower

Plan, design, order, route & measure

Every trade marketing decision in one connected, auditable system, wired into the trade you already use: 250+ live distributor integrations including Reyes and SGWS, SAP and major ERP systems, and the largest US warehousing operators, so orders route automatically.

Flexible

Standalone or integrated

Run ordering, approvals, fulfillment, and measurement end to end inside brandhub, or feed your existing procurement and ERP tools. It fits your workflow.

Your network

You decide who's in the network

We believe brands should control what vendors they work with. Bring your existing vendors with you, or find new ones. Easily compare offers side by side on price, lead time, materials, and more.

Insights & actions

See what's working, then act

Live visibility into spend, orders, and field status, with the moves to match: reorder what performs, flag what has stalled, and shift budget where it lands, without leaving the platform.

33%cost reduction from competitive vendor bidding, plus fewer errors and more time in the field, not in spreadsheets.

Insights & analytics

Category-wide data, turned into decisions.

Better POS, decision by decision.

Every order, bid, and delivery leaves a trail. Pooled across the industry, it becomes a picture no brand could see alone. Here is what that intelligence makes possible.

Volume

How much to order?

Price

The right price?

Mix

The right materials?

Venue

Luxury bar or dive bar?

Coverage

Enough, everywhere?

…and more

Wherever there's a POS decision, we help you make it better.

Design & production

A best-in-class team that makes the thing, and makes it work.

Heritage

35 years, built for alc-bev

Creative, structural engineering, and manufacturing of displays, pole toppers, neon signs, bins, on-premise POS, and more, for the world's leading beverage brands.

Two ways to build

Brand first or Channel first

Bespoke displays engineered to stop the shopper, or proven catalogue formats branded into your look when you need volume in market fast.

Integrated

Strategy connects to execution

Because we make the POS ourselves, intelligence connects straight to the work. When the data says act, we can build and ship the answer.

In-house

One roof, one accountable partner

Industry veterans, production experts, and technologists together, so quality, speed, and cost are managed in one place, not handed off.

96%on-time delivery. Best-in-class production, run on a connected system.

The tech that ties it together

See your POS all the way to the point of purchase.

Last-mile asset tracking is hard, which is why most of the industry has no idea where its POS spend actually goes. We solved it from the inside out: because we make the POS, the tracker is embedded as it's built.

Production

Tracker embedded as it's built

3PL / Warehouse

API-connected, full visibility

Distributor

Every order, tracked

Retail

Daily GPS and beacon pings

Available now: Version 1, Bluetooth beacons

This isn't theory. Our beacon tracking is tested, verified, and deployable today, well ahead of anything most teams have seen. Because we manufacture the POS, the beacon is embedded at production for dollars per unit; you're buying the display anyway, so the tracking simply rides along. The one requirement: field reps keep location services on and tap in as they work the account.

Testing now: automated, no-touch trackers

We also have patent-pending tech automated GPS/LTE trackers that ping entirely on their own, no app, no interaction, no lift from the field. That's the ideal: full visibility with zero effort. It's the newer, less-proven path, and we're testing it program by program. It rides on the same advantage, embedded at production for dollars per unit, so if it works you get hands-free placement data, and if it doesn't, you still bought a great display.

Trusted by ambitious brands

The platform these programs ran on.

Gallo, Tito's, Heaven Hill, New Belgium Brewing, Bero, Dunkin

The proof

Real outcomes, from programs run end to end.

280K

orders through the platform

65M+

units shipped

20,000

points of delivery

200+

leading brands on the platform

20%

average year-one savings on POS costs

#1

Net Promoter Score vs. leading platforms

Figures reflect results on full programs run end-to-end, not every line item, and not a universal guarantee. The $350M+ transaction base grows with every program on the platform.

Next step

Start with product, platform, or analytics.

Product

Best-in-class POS, designed, engineered, and manufactured for your brands.

Platform

Run planning, ordering, routing, and measurement from one place.

Analytics

Category benchmarks that turn your data into better decisions.

Find out more →